Last week I spoke with Richard Prest, Edge Dynamics' Chief Strategy Office about some of the company's services.

Edge Dynamics has found a sweet-spot in the EDI transaction process. The company brings in the data contained in EDI transactions together with enterprise data and examines it for trends and exceptions, and provides actionable outputs to users. The company's Dynamic Demand Management Suite is being used to spot fraud in the pharmaceutical market and entirely change the way some businesses operate.
Richard, please give me a short description of Edge Dynamics mission.

Prest: Sure. We have a platform that integrates data from several sources, applies analytics to the data, and then outputs the resulting information via a variety of formats. We bring together disparate sources from both inside and outside the enterprise in order to find events or exceptions in the processes. We then provide actionable information in the form of reports, emails, modified transactions, etc.

 What is the primary focus of your business?

Prest: We have been very successful in the pharmaceutical arena. It turns out the re is a strong adoption rate of EDI between the manufacturing and wholesale channel in the pharma market. We work with a variety of EDI documents including the 850, 852, 867, and 844. This combination lets us see overall activity, receipts and delayed receipts, transfers, returns, and adjustments, sales information, and chargebacks.

 That's a fairly deep insight into the trading chain. What do you find from analyzing all this data?